NEUROLOGY MEETING PREVIEW 2008 RATE CARD #2
EFFECTIVE DATE: JANUARY 2008
Editorial
NEUROLOGY MEETING PREVIEW is designed to help busy physician specialists plan attendance at medical meetings and events. The complete guide offers comprehensive listings of meetings in the field of neurology, plus, detailed information on approximately a dozen major meetings in each Neurology quarterly issue. Authoritative travel destination information on hotels, dining recommendations, how to navigate the city, insider tips, museums and sightseeing are featured. Interviews with featured speaker experts will be included in every issue.
Circulation
- Universe of Office and Hospital-based Neurologists
- Universe of Child Neurologists (MD's and DO's)*
| Breakdown: |
| Neurologists ....................11,360 |
| Child Neurologists ..............1,110 |
| Total .............................12,470 |
Office (9,488); residents (1,456); staff (1,128) (Includes 398 Osteopaths in Neurology/Child Neurology).
Subscription rate: $40.00 per year for U.S. delivery
Mailing House: MMS - Medical Marketing Service, Inc.
Rates
EFFECTIVE DATE & DISCOUNTS:
EFFECTIVE RATE DATE: January 2008. New rates will be
announced at least three months prior to the closing date of the
issue for which they become effective.
AGENCY COMMISSION: 15% of gross billings to recognized
agencies on space, color, cover, and preferred position charges.
CASH DISCOUNT: Net 30 days. No cash discount.
| CORPORATE DISCOUNTS PROGRAM: |
| Corporate Spend | Discount by Brand |
| $1,300,000* | 6% |
| 1,000,000 | 5% |
| 750,000 | 4% |
| 500,000 | 3% |
| 250,000 | 2% |
| 150,000 | 1% |
The corporate spend is based on 2007 net total or 2008 net total
corporate spend (as defined by a manufacturer and its subsidiaries)
,
whichever is larger. The total includes all spending for all brands,
even those that qualify for other savings programs. It also includes
all editions of NEUROLOGY MEETING PREVIEW,ONCOLOGY MEETING PREVIEW and DIVERSION.
*Additional savings programs available for advertisers with expenditures greater than $1.0 million. Consult publisher.
ADD-ON CORPORATE DISCOUNTS: Pages in Hearst Consumer Magazines earn additional corporate discounts based on the following chart, based on previous year’s paging. This additional discount
is added to earned corporate discount. (Paging in DIVERSION or MEETING PREVIEWS do not add to Consumer Magazine frequency rates, nor does paging in consumer magazines add to DIVERSION’s, NEUROLOGY MEETING PREVIEW OR ONCOLOGY MEETING PREVIEW frequency rate.)
| CORPORATE DISCOUNTS PROGRAM: |
| Pgs in 2007 | Addnl Discount |
Pgs in 2007 | Addnl Discount |
| 1-10 | +0.5% | 131-160 | 4.0% |
| 11-20 | 1.0 | 161-190 | 4.5 |
| 21-40 | 1.5 | 191-230 | 5.0 |
| 41-60 | 2.0 | 231-260 | 5.5 |
| 61-80 | 2.5 | 261-330 | 6.0 |
| 81-100 | 3.0 | 331 or more | 7.0 |
| 101-130 | 3.5 | | |
Free for EVERY ISSUE DISCOUNT: Advertise in all 4 issues in 2008 and get a second ad free for the same brand in the 4th issue.
COMBINATION DISCOUNT: NEUROLOGY MEETING PREVIEW and DIVERSION. Run ad for same brand in both, in the same issue month, receive a $250 discount per matching page in NEUROLOGY MEETING PREVIEW.
PREPAYMENT DISCOUNTS: Advertisers prepaying their contracts are entitled to a 3% discount from the net for a quarterly prepaid discount. These contracts cannot be cancelled. FDA considerations will be accommodated. No prepay minimum.
EARNED RATES:
Earned rates are given to advertisers based on advertising frequency in NEUROLOGY MEETING PREVIEW, ONCOLOGY MEETING PREVIEW AND DIVERSION within a 12-month period. The earned rate is determined by the number of insertions. A spread counts as two insertions. Full pages and fractional pages count as single insertions. Each page of an insert counts as one insertion. Free ad pages earned with Continuity Discount programs in DIVERSION count for frequency.
| B&W | 1 page | 2/3 page | 1/2 page | 1/3 page | 1/4 pg Meeting listing Rate |
| 1 |
$2,470 |
$1,975 |
$1,730 |
$1,235 |
$715 |
| 6 |
$2,415 |
$1,930 |
$1,690 |
$1,210 |
$695 |
| 12 |
$2,360 |
$1,890 |
$1,655 |
$1,180 |
$675 |
| 24 |
$2,260 |
$1,805 |
$1,580 |
$1,130 | |
| 36 |
$2,150 |
$1,720 |
$1,505 |
$1,075 | |
| 48 |
$1,050 |
$1,640 |
$1,435 |
$1,025 | |
| 72 |
$1,995 |
$1,595 |
$1,395 |
$1,000 | |
| 96 |
$1,970 |
$1,575 |
$1,380 |
$990 | |
| 120 |
$1,940 |
$1,555 |
$1,360 |
$970 | |
| COLOR (PER PAGE OR FRACTION) |
| Standard color | $ 600 | 4-color |
$1,470 |
| Matched color |
$ 790 | 5-color |
$2,260 |
| 3-color process |
$1,470 | 6-color |
$3,045 |
| INSERTS: |
| Mechanical fee | $ 400 (commissionable) |
| INSERTS: |
| Second cover: | 35% premium on BW earned rate |
| Third cover: | 20% premium on BW earned rate |
| Fourth cover: | 50% premium on BW earned rate |
| Table of Contents: | 15% premium on BW earned rate |
| Opposite Editor’s Note: | 10% premium on BW earned rate |
INSERT INFORMATION:
AVAILABILITY AND ACCEPTANCE: All inserts are subject to acceptance by the publisher.
CHARGES: Applied at earned black-and-white page rate plus $400.00 mechanical fee (commissionable).
QUANTITY REQUIRED: 14,000 (Approximate quantity required. Call for exact quote.)
Issuance and Closing
FREQUENCY:
| Issue Date | Closing Date |
| Winter - February |
1/21/08 |
| Spring - May |
4/21/08 *Bonus Distribution at AAN |
| Spring - August |
7/21/08 |
| Fall - November |
10/21/08 |
Information and Specifications
GENERAL INFORMATION:
All contracts subject to acceptance by publisher. Copy subject to review and acceptance by publisher.
AD FORMAT AND PLACEMENT POLICY:
Ads are interspersed within editorial. Ads are rotated. Expected average folio size: 60 pages
VALUE ADDED SERVICES/OPPORTUNITIES:
Ad Test: August Issue - Free to advertisers appearing in the August issue.
Bonus Distribution: Spring Issue bonus distribution at AAN Meeting, April 12 – 19 2008, Chicago, Illinois
Free Website Advertising: One banner ad available with every 2 print ads
Free Advertising in E-edition of Neurology Meeting Preview: Upgrade advertising available
MECHANICAL REQUIREMENTS – DIGITAL:
PRINTING: Web Offset
BINDING: Perfect Bound
TRIM SIZE: 7 3/4" X 10 1/2"
PAGE FORMAT: 3 columns (each 2 1/8" wide x 9 3/4" deep)
| ADVERTISING DIMENSIONS: |
| Non-Bleed Sizes | Bleed Sizes |
| Width x Depth | Width x Depth |
| Full Page | 7" x 9 3/4" | 8" x 10 3/4" |
| 1/2 Page (horizontal) | 7" x 4 7/8" | 8" x 5 3/8" |
| 1/2 Page (vertical) | 3 3/8" x 9 3/4" | 3 7/8" x 10 3/4" |
| 2/3 Page | 4 3/8" x 9 3/4" | 4 7/8" x 10 3/4" |
| 1/3 Page (vertical) | 2 1/8" x 9 3/4" | 2 5/8" x 10 3/4" |
| 1/3 Page (square) | 4 3/8" x 4 7/8" | 4 7/8" x 5 3/8" |
| 1/4 Page (square)* | 3 3/8" x 4 7/8" | N/A |
| *available for meeting listings |
| Live matter: Keep live matter 3/8” from trim on all sides. |
REPRODUCTION REQUIREMENTS:
PREFERRED FILE FORMAT:
PDF - X1a
ACCEPTED FORMATS:
TIFF/IT-P1 (CT at res 12 – LW at res 80) CT/ LW/FLYT, DCS 2
For processing of formats not listed, contact Steve King at 212-969-7554 or Roberta McDermott at 212-969-7556
ACCEPTABLE MEDIA:
CD-ROM/DVD
DIGITAL PROOFS:
KODAK APPROVAL or equivalent high quality proof meeting SWOP specifications must be provided with the supplied file.
OTHER INSTRUCTIONS:
Supply files as single pages and not spreads. The single page image area should be furnished to magazine trim size and include 1/8" bleed all sides, and be centered within the file.
If single page file is supplied as part of a spread, include 1/8" bleed top, bottom and outside only.
CMYK is the only accepted mode for 4 color ads.
LABELING INFORMATION:
The following information is required when shipping ad materials: Publication name and issue date. Advertiser, product, caption/headline and agency name. Agency contact person and phone number or vendor name and number. List of contents (print of disk contents)
Shipping instructions:
Ship digital file, proof and content list to:
NEUROLOGY MEETING PREVIEW
300 West 57th Street, 15th Floor, New York, NY 10019-5238
Attn: Roberta McDermott, Production Dept.
Telephone: 212-969-7556
INSERT REQUIREMENTS:
Single leaf or Multipage (folded, no lip)
SUPPLIED SIZE: 8" x 10-3/4"
TRIM SIZE: 7-3/4" X 10-1/2"; all sides trim 1/8"
SAFETY: 3/8" from trim sides for live matter
JOG: To head
STOCK: One leaf (two page) inserts: 80 lb. maximum; bulking factor no greater than .004" for coated or uncoated stock. Multiple leaf inserts: 80 lb. maximum; bulking factor no greater than .004" per leaf for coated or uncoated stock.
For inclusion in the E-edition of Neurology Meeting Preview, for inserts, we need high resolution 300 dpi text searchable pdf.
INSERTS SHOULD BE SHIPPED TO:
RR. Donnelley Mount Jackson Press
377 Industrial Park Road, Mount Jackson, VA 22842
Attn: Karla Cook
Carriers delivering supplied inserts should call to schedule an appointment at least 48 hours prior to expected arrival. Deliveries are accepted Monday through Friday, 8 am – 5 pm. No weekend deliveries will be accepted unless special arrangements have been made. All inserts should ship prepaid. To schedule an appointment please call Mount Jackson Receiving at (540) 477-3000.
All skids and cartons should be marked for NEUROLOGY MEETING PREVIEW with the issue date. Quantity shipped should be indicated on packing slip. Weight of packing materials (tare weight) should also be specified.
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